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報告導航:研究報告金融與服務業教育培訓
2013年中國幼兒教育(幼兒園)行業研究報告
字數:2.4萬 頁數:90 圖表數:60
中文電子版:7500元 中文紙版:3750元 中文(電子+紙)版:8000元
英文電子版:2100美元 英文紙版:2200美元 英文(電子+紙)版:2400美元
編號:ZN018 發布日期:2013-08 附件:下載
  2011年,中國共有幼兒園166750所,其中民辦幼兒園115404所。從2005年開始,中國民辦幼兒園從68835所增加到115404所,復合增長為8.99%。而民辦幼兒園數占整體比例從2005年55.3%增加到69.2%,增加了14個百分點。

圖:2005-2011年中國民辦幼兒園園數占比
 20130217.png

  盡管幼兒園發展速度較快,但是在北上廣深一線城市仍存在“公立幼兒園進不去,民辦幼兒園上不起”等現象。目前公立幼兒園仍屬于稀缺資源,不能滿足大多數幼兒的入園需求,民辦幼兒園的發展空間依然很大。

  不管是從國家教育規劃還是各省市出臺的學前教育三年計劃,都提出鼓勵民辦教育,并出臺一系列的獎勵政策。但是,就長遠來看,民辦幼兒園趕超公辦幼兒園仍需要長時間考驗。

主要的原因有:
1,公辦和民辦財政投入不均衡。目前,中國民辦教育并未納入公共財政體系,其中民辦幼兒園補貼主要是以獎勵補貼為主。
2,政府規劃雖然鼓勵民辦幼兒園,但是設置了一定的門檻。比如,南京市規劃2015年,公辦幼兒園達到幼兒園總數70%以上。這在一定條件上限制了當地民辦幼兒園發展。
3,家長偏好公辦資源。不管是從收費角度還是優質教師資源角度,幼兒園家長都偏好選擇公辦幼兒園。

  在幼兒園激增的狀況下,幼兒園教師處于供不應求的狀態。未來3-5年,中國幼兒園教師缺口嚴重將是一個不爭的事實,中國政府目前通過加強教師培訓等手段增加教師供給。但在幼兒入園激增,而教師供給不能有效提升的狀況下,短期內難以改變。

水清木華研究中心的《2013年中國幼兒教育行業研究報告》主要闡述了以下內容:
  •  中國幼兒園發展概況,主要有幼兒園數量、在園人數、離園人數以及幼兒園班級數以及分區域(城市、鄉鎮以及農村)幼兒園園數、班級數、分年齡幼兒園在園人數等。
  •  中國民辦幼兒園的發展特點、商業模式、投融資市場以及未來發展趨勢等。
  •  深度解析中國幼兒園教師的發展現狀,通過數據透析中國幼兒園教師的發展特點以及未來需求等。
  •  闡述目前中國雙語幼兒園以及日托幼兒園的發展現狀以及教師供需。
  •  介紹了主要省市幼兒園的發展概況,發展趨勢以及有些幼兒園介紹。
  •  介紹9家幼教集團的發展概況,幼兒園分布,課程理念、盈利模式等。


In 2011, there were 166,750 kindergartens in China, 115,404 of which were non-state/private ones. Starting from 2005, private kindergartens in China rose from 68,835 to 115,404 at a compound growth rate of 8.99%, with the overall proportion up 14 percentage points from 55.3% to 69.2%.

Proportion of Private Kindergartens in China, 2005-2011
 20130222.png

According to statistics of the Ministry of Education, through the implementation of the three-year action plan, more than 90,000 kindergartens across the country will be newly built, renovated or expanded over the next three years, over five million kindergarten enrollments will be added. The pre-school education development goals for the national 12th Five-Year Plan are expected to be completed ahead of schedule.

Despite the fast development, there still exist “cannot enter public kindergartens”, “cannot afford private kindergartens” and other Phenomena in first-tier cities such as Beijing, Shanghai and Guangzhou. For now, public kindergarten still belongs to scarce resources, unable to meet most children's admission requirements, and private kindergartens still usher in great room for development.

While kindergartens are mushrooming, kindergarten teachers are in short supply. In future 3-5 years, the tremendous gap of kindergarten teachers in China will be an indisputable fact, and the government will increase the teacher supply through the manners as strengthening the training of teachers. The situation will remain for that the children enrollment grows sharply, and the teacher supply fails to be enhanced effectively.

China Early Childhood Education (Kindergarten) Industry Report, 2013 of ResearchInChina mainly covers the followings:

20120114.gif An overview of kindergarten development in China, mainly including the number, enrollment, graduation and number of classes of kindergartens, the number of kindergartens, number of classes by region (city, township and rural areas), enrollment by age, etc.
20120114.gif Development characteristics, business models, investment and financing market, and development trend of private kindergartens in China;
20120114.gif An in-depth analysis of the development status of kindergarten teachers in China, and an insight into the development features and future demand for kindergarten teachers in China based on statistics;
20120114.gif Development status and teacher supply & demand of bilingual kindergartens and daycare kindergartens in China;
20120114.gif An introduction of the current development and development trend of kindergartens in major provinces and cities as well as some kindergartens
20120114.gif An introduction of the development, kindergarten distribution, courses and profit models of nine early childhood education groups.

1. 教育培訓行業發展環境
1.1  宏觀經濟觀景
1.2  人口發展
1.3  居民收入和消費
1.4  教育投入

2中國幼兒園發展現狀
2.1發展概況
2.1.1 整體狀況
2.1.2 分區域
2.1.3 分年齡
2.2 行業政策
2.2.1 《國家中長期教育改革和發展規劃綱要(2010—2020年)》
2.2.2 國務院關于當前發展學前教育的若干意見“國十條”
2.2.3 幼兒園收費管理暫行辦法
2.2.4 “十二五”中國幼兒園發展主要要點
2.2.5《關于鼓勵和引導民間資金進入教育領域促進民辦教育健康發展的實施意見》
2.2.6《國家教育事業發展第十二個五年規劃》
2.2.7 2013年教育部工作重點之學前教育
2.2.8 外資進入學前教育領域政策

3 中國民辦幼兒園發展概況
3.1 發展特點
3.1.1 民辦幼兒園占比逐年提升
3.1.2 民辦幼兒園增長中小型園居多
3.1.3 優秀幼兒園多數來自于幼教集團
3.2 民辦幼兒園商業模式
3.3 幼兒園投融資市場
3.4 民辦幼兒園發展趨勢
3.5 中國民辦幼兒園發展潛力

4 中國幼兒園教師現狀
4.1 發展特點
4.1.1教育部門辦幼兒園生師比是民辦幼兒園2.4倍
4.1.2幼兒園教師幼教畢業比例呈下降趨勢
4.1.3 幼兒園教師??坪透咧斜壤急容^大,但本科畢業趨于上升
4.2 行業政策
4.2.1幼兒園教師專業標準
4.2.2幼兒園教師配備標準

5 民辦幼兒園細分市場概況
5.1雙語幼兒園
5.1.1整體概況
5.1.2雙語幼兒園教師
5.1.3雙語幼兒入園問題
5.2日托幼兒園
5.2.1 整體概況
5.2.2 教師供需

6主要城市民辦幼兒園發展概況
6.1北京
6.1.1發展概況
6.1.2發展目標
6.1.3幼兒園介紹
6.2 廣州
6.2.1 發展概況
6.2.2 發展目標
6.2.3 幼兒園介紹
6.3 蘇州
6.3.1發展概況
6.3.2發展目標
6.3.3幼兒園介紹
6.4南京
6.4.1發展概況
6.4.2發展趨勢
6.4.3幼兒園介紹
6.5天津
6.5.1 發展概況
6.5.2 幼兒園介紹
6.6 大連
6.6.1發展概況
6.6.2 幼兒園介紹

7 主要教育集團介紹
7.1 New Oriental Education & Technology Group, Inc.
7.1.1 Profile
7.1.2 Financial Operation
7.1.3 Revenue Structure
7.1.4 Network Expansion and Enrollment Development
7.1.5 Business Structure
7.1.6 Operation Model and Strategy
7.2  Noah Education Holdings Ltd
7.2.1 Profile
7.2.2 Financial Operation
7.2.3 Business Structure
7.2.4 幼兒園
7.3金寶國際幼兒園Golden Kids International School
7.3.1公司簡介
7.3.2教育理念
7.3.3主要幼兒園
7.3.4收費情況
7.4紅黃藍
7.4.1簡介
7.4.2教育理念與課程設置
7.4.3盈利模式
7.5吉的堡
7.5.1簡介
7.5.2合作模式
7.6伊頓教育集團
7.6.1簡介
7.6.2教育理念及教育項目
7.6.3主要校園
7.6.4師資配置
7.6.5收費情況(以北京為例)
7.7明天幼稚集團
7.7.1公司簡介
7.7.2收費
7.8金色搖籃
7.8.1公司簡介
7.8.2直營園與加盟園
7.8.3課程設置
7.9東方劍橋集團
附錄
主要名詞:

1. Education & Training Development Environment
1.1 Macro-Economy Environment
1.2 China’s Population Development
1.3 Resident’s Income and Expenditure
1.4 National Investment in Education

2. Development of Kindergarten in China
2.1 Development Overview
2.1.1 Overall Situation
2.1.2 By Region
2.1.3 By Age
2.2 Industry Policies
2.2.1 National Mid-to-Long-term Education Reform and Development Plan (2010-2020)
2.2.2 Opinions of the State Council on Current Development of Preschool Education
2.2.3 Interim Measures on Charging Management of Kindergartens
2.2.4 Main Points of Kindergarten Development in China in the 12th Five Year (2011-2015)
2.2.5 Implementation Opinions on Encouraging and Guiding Private Capital into the Field of Education to Promote Healthy Development of Private Education
2.2.6 Twelfth Five-Year Plan on National Education Development
2.2.7 Key Tasks of the Ministry of Education (MoE) in Preschool Education in 2013
2.2.8 Policy Allowing the Entry of Foreign Capital into the Field of Preschool Education

3. Overview of Private Kindergarten in China
3.1 Development Characteristics
3.1.1 Proportion of Private Kindergartens Increases Per Year
3.1.2 Small and Medium-sized Private Kindergartens Occupy the Majority
3.1.3 Excellent Kindergartens Are Mostly From Preschool Group
3.2 Business Model
3.3 Investment and Financing Market
3.4 Development Trend
3.4.1 Number of Kindergartens Surges in the Next Two Years
3.4.2 Government support policies will be further introduced, but it still takes some time to sync with public schools.
3.5 Development Potential

4. Status Quo of Kindergarten Teachers in China
4.1 Development
4.1.1 The Number of Teachers in Kindergartens Financed by the Ministry of Education Is Equivalent to 2.4 Times of the Privately-Run Ones.
4.1.2 Kindergarten Teachers With Pre-School Education Diploma Seeing Decline
4.1.3 Kindergarten Teachers With Junior College And Senior High School Education Background Occupy A Lion’s Share, And Those With Bachelor Degree Are On A Rise
4.2 Industrial Policies
4.2.1 Professional Standard
4.2.2 Allocation Standard

5. Market Breakdown of Privately-Run Kindergartens
5.1 Bilingual Kindergarten
5.1.1 Overview
5.1.2 Teachers in Bilingual Kindergartens
5.1.3 Enrollment of Bilingual Kindergartens
5.2 Full-day Kindergarten
5.2.1 Overview
5.2.2 Teacher Supply and Demand

6. Development of Pre-school Education in Major Cities
6.1 Beijing
6.1.1 Development
6.1.2 Development Goal
6.1.3 Kindergarten Introduction
6.2 Guangzhou
6.2.1 Development
6.2.2 Development Goals
6.2.3 Introduction to Kindergartens
6.3 Suzhou
6.3.1 Development
6.3.2 Development Goals
6.3.3 Introduction to Kindergartens
6.4 Nanjing
6.4.1 Status Quo
6.4.2 Development Trend
6.4.3 Introduction of Kindergarten
6.5 Tianjin
6.5.1 Status Quo
6.5.2 Introduction of Kindergartens
6.6 Dalian
6.6.1 Status Quo
6.6.2 Introduction of Kindergartens

7. Major Education Groups
7.1 New Oriental Education & Technology Group, Inc.
7.1.1 Profile
7.1.2 Financial Operation
7.1.3 Revenue Structure
7.1.4 Network Expansion and Enrollment Development
7.1.5 Business Structure
7.1.6 Operation Model and Strategy
7.2 Noah Education Holdings Ltd
7.2.1 Profile
7.2.2 Financial Operation
7.2.3 Business Structure
7.2.4 Kindergarten
7.3 Golden Kids International School
7.3.1 Profile
7.3.2 Educational Philosophy
7.3.3 Major Kindergartens
7.3.4 Charges
7.4 R.Y.B. Education Technology Development Co., Ltd
7.4.1 Profile
7.4.2 Educational Philosophy and Curriculum
7.4.3 Profit Model
7.5 Kid Castle Educational Institute
7.5.1 Profile
7.5.2 Cooperation Model
7.6 Etonkids Educational Group
7.6.1 Profile
7.6.2 Methodology and Academic Programs
7.6.3 Major Campus
7.6.4 Teacher Allocation
7.6.5 Tuition (Take Beijing as an Example)
7.7 Tomorrow Kindergarten Group
7.7.1 Profile
7.7.2 Tuition
7.8 Beijing Golden Cradle Potential Education Institution
7.8.1 Profile
7.8.2 Directly-managed Kindergartens and Franchised Kindergartens
7.8.3 Curriculum
7.9 Oriental Cambridge Education Group

China's GDP, 2002-2012
China’s Population Structure by Age, 2002-2012
China's Per Capita Annual Income of Urban and Rural Residents, 2002-2012
China's Per Capita Annual Consumption Expenditure of Urban Residents and Per Capita Total Expenditure of Rural Residents, 2002-2012
China’s Total Investment in Education and YoY Growth, 2002-2011
圖:2005-2011年中國幼兒園園數及同比增長
圖:2009-2011年中國幼兒園總數及民辦幼兒園占比
表:2005-2011年中國各承辦主體幼兒園班數情況
表:2005-2011年中國平均每所幼兒園班級數
圖:2005-2011年中國城市、鄉鎮以及農村幼兒園園數
圖:2005-2011年中國城市、鄉鎮以及農村幼兒園班數
表:2006-2011年中國分區域幼兒園及班數增長率
表:2005-2011年中國各區域民辦幼兒園園數、占比及增長率
圖:2005-2011年中國幼兒園入園人數(人)
圖:2005-2011年中國民辦與公辦幼兒園入園人數對比
表:2005-2011年民辦及教育部門分年齡入園人數
圖:2005-2011年中國城市幼兒園入園人數占比
表:2005-2011年中國城市民辦及教育部門幼兒園入園人數
表:2005-2011年中國及城市幼兒園在園人數
表:2005-2011年中國及城市幼兒園分年齡在園人數
表:2009-2020年中國學前教育發展目標
圖:2005-2011年中國民辦幼兒園園數占比
圖:2006-2011年中國幼兒園兼任老師同比增長
表:2012年幼教機構最佳幼兒園數量
圖:2012年中國教育行業融資情況(分子行業)
表:2005-2013年中國幼兒產業投融資情況
表:中國民辦教育主要問題
圖:2005-2011年中國幼兒園及民辦幼兒園教師人數(包含正式職工和代課老師)
圖:2005-2011年中國幼兒園生師比情況
圖:2005-2011年中國幼兒園教師幼教專業占比
圖:2005-2011年中國幼兒園教師學歷占比
表:幼兒教育涉及相關政策
表:不同服務類型幼兒園教職工與幼兒的配備比例
表:幼兒園班級規模及專任教師和保育員配備標準
圖:2005-2011年中國城市幼兒園及城市民辦幼兒園生師比
表:2005-2011年中國城市幼兒園及城市民辦幼兒園教師缺口
圖:2005-2011年中國城市專任教師本科以上占比
表:2010-2013年北京市幼兒園園數
表:2011-2013年北京市幼兒園在園、入園和離園人數
表:2010-2013年北京市幼兒教師統計
表:2015年北京市學前三年毛入園率
圖:2011年廣州省幼兒教育情況
表:2011年廣州市幼兒園長教師學歷
表:2012年蘇州市幼兒園概況表
表:2011-2012年天津市幼兒園園數及畢業生數
表:2012年大連市幼兒園概況
表:中國主要教育集團
Revenue and YoY Growth in Revenue of New Oriental Education & Technology Group, FY2008-FY2012
Net Income and YOY Growth in Net Income of New Oriental Education & Technology Group, FY2008-FY2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-FY2012
Number of Schools and Learning Centers of New Oriental Education & Technology Group, 2008-2012
Number of Enrolled Students for Language and Exam Training Courses of New Oriental Education & Technology Group, 2008-2012
Revenue of Noah Education, FY2010-2012
Revenue Structure of Noah Education by Product, FY2011-2012
Gross Profit and Gross Margin of Noah Education by Financial Quarter, FY2011-2012
Ratio of Operating Expenses to Net Revenue of Noah Education, 2011-2012
圖 :金寶國際幼兒園課程體系
表:伊頓幼兒園名稱及地址
表:明天幼稚集團集團----以幼塔院園收費為例
表:金色搖籃直營園及其簡介
表:金色搖籃主要課程領域簡介

China’s Population Structure by Age, 2002-2012
China's Per Capita Annual Income of Urban and Rural Residents, 2002-2012
China's Per Capita Annual Consumption Expenditure of Urban Residents and Per Capita Total Expenditure of Rural Residents, 2002-2012
China’s Total Investment in Education and YoY Growth, 2002-2011
Number of Kindergartens and YoY Growth in China, 2005-2011
Total Number of Kindergartens and Percentage of Non-state/Private Kindergartens in China, 2009-2011
Number of Urban, County & Town and Rural Kindergartens in China, 2005-2011
Number of Classes of Urban, County & Town and Rural Kindergartens in China, 2005-2011
Kindergarten Admission in China, 2005-2011
Comparison between Non-state/Private and State-run Kindergartens in China by Admission, 2005-2011
Admission of Urban Kindergartens in China, 2005-2011
Proportion of Private Kindergartens in China, 2005-2011
Chinese Kindergarten Adjunct Teacher YoY Growth, 2006-2011
Chinese Education Sector Financing (by Sub-sector), 2012
Major Problems Facing Private Education in China
The Number of Teachers in State-Run and Privately-Run Kindergartens, 2005-2011 (Including Regular Staff and Substitute Teachers)
Teacher-Student Ratio in Chinese Kindergartens, 2005-2011
Proportion of Chinese Kindergarten Teachers With Pre-School Education Diploma, 2005-2011
Education Background of Chinese Kindergarten Teachers, 2005-2011
Student-Teacher Ratio of Urban Kindergartens and Urban Private Kindergartens in China, 2005-2011
Proportion of Urban Full-time Teachers with Bachelor or Above in China, 2005-2011
Revenue and YoY Growth in Revenue of New Oriental Education & Technology Group, FY2008-FY2012
Net Income and YOY Growth in Net Income of New Oriental Education & Technology Group, FY2008-FY2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-FY2012
Number of Schools and Learning Centers of New Oriental Education & Technology Group, 2008-2012
Number of Enrolled Students for Language and Exam Training Courses of New Oriental Education & Technology Group, 2008-2012
Revenue of Noah Education, FY2010-2012
Revenue Structure of Noah Education by Product, FY2011-2012
Gross Profit and Gross Margin of Noah Education by Financial Quarter, FY2011-2012
Ratio of Operating Expenses to Net Revenue of Noah Education, 2011-2012
Curriculum of Golden Kids International School
China’s Total Population, Urban Population and Rural Population, 2002-2012 (Unit: mln)
Proportion of Public Financial Budget for Education to Public Financial Expenditure in China by Region, 2010-2011
Public Financial Budget for Education per Student in China by Level of Education, 2010-2011
Public Financial Budget for Education per Student in China by Level of Education, 2010-2011 (continued)
Number of Kindergarten Classes in China by Undertaker, 2005-2011
Number of Classes per Kindergarten in China by Undertaker, 2005-2011
Growth Rates of Kindergartens and Kindergarten Classes in China by Region, 2006-2011
Number, Percentage and Growth Rate of Non-state/Private Kindergarten in China by Region, 2005-2011
Admission of Non-state/Private and Education Department-run Kindergartens in China by Age, 2005-2011
Admissions of Urban Non-state/Private and Government Department-run Kindergartens in China, 2005-2011
National and Urban Enrollments of Kindergartens in China, 2005-2011
National and Urban Enrollments of Kindergartens in China by Age, 2005-2011
Development Goals of Preschool Education in China, 2009-2020
Optimal Number of Kindergartens for Preschool Institutions, 2012
Investment and Financing of Childcare Industry in China, 2005-2013
Polices On Pre-School Education
Allocation of Kindergarten Staff And Children by Service Type
Allocation Standard of Kindergarten Class Size And Full-Time Teachers & Child-Care Workers
Gap of Urban Kindergarten and Urban Private Kindergarten Teachers in China, 2005-2011
Number of Kindergartens in Beijing, 2010-2013
Number of Retained, Enrollment and Leavers of Kindergartens in Beijing, 2011-2013
Statistics of Kindergarten Teachers in Beijing, 2010-2013
Gross Enrollment Rate of Three-year Preschool Education at Beijing, 2015
Preschool Education in Guangzhou, 2011
Educational Background of Kindergarten Principals and Teachers in Guangzhou, 2011
Overview of Kindergartens in Suzhou, 2012
Quantity of Kindergartens and Graduates in Tianjin, 2011-2012
Overview of Kindergarten in Dalian, 2012
Major Chinese Education Groups
Number of Schools, Learning Centers and Book Stores of New Oriental Education & Technology Group in Chinese Cities, FY2012
Courses of R.Y.B Kindergarten and Early Years Center
Kindergartens of Etonkids and Their Addresses
Teacher Allocation of Etonkids Kindergarten
Tuition of Etonkids Kindergarten in Beijing
Charging Standard of Tomorrow Kindergarten Group (Take Beijing Yiyou Tayuan Campus as Example)
Directly-managed Kindergartens under Beijing Golden Cradle Potential Education Institution
Profile of Major Training Course of Golden Cradle
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