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報告導航:研究報告金融與服務業零售與日用
2013-2017年中國衛浴行業研究報告
字數:1.4萬 頁數:81 圖表數:74
中文電子版:7500元 中文紙版:3750元 中文(電子+紙)版:8000元
英文電子版:1900美元 英文紙版:2000美元 英文(電子+紙)版:2200美元
編號:ZJF056 發布日期:2014-01 附件:下載
  隨著經濟增長、城鎮化、居民可支配收入不斷提高,居民住房需求不斷上升,中國衛浴產品市場也隨之蓬勃發展,市場規模由2007年441億元增長到2012年的940億元,年均增長率達到16.3%。相較于發達國家,中國目前的人均衛浴產品消費水平較低,預計中國衛浴產品市場將繼續保持快速增長態勢,到2017年該市場規模將達到1716億元,年均增長率達12.8%。

  衛浴產品一般分為兩類:陶瓷衛浴產品以及非陶瓷衛浴產品。2012年,中國陶瓷衛浴產品的滲透率達到45.7%,隨著中國城鎮化率的提高,陶瓷衛浴產品的滲透率將穩步提升,預計到2017年,該比例將增加到59.3%,市場規模達1018億元。

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《2013-2017年中國衛浴行業研究報告》主要進行了以下研究:

  •  中國衛浴產業整體概況,包括行業發展歷程、政策法規、市場規模、區域市場、出口狀況及未來發展趨勢等;
  •  中國衛浴相關產業鏈發展分析,包括住宅、家裝等行業的市場規模以及發展前景等;
  •  中國衛浴細分市場,包括陶瓷衛浴,非陶瓷衛浴等的市場規模,細分產品以及競爭格局等;
  •  科勒、TOTO、箭牌、東鵬、和成、中宇、海鷗等15家公司分析, 包括公司簡介、財務數據、主打產品、基地分布、技術特點以及最新戰略發展趨勢等。


Accompanied by economic growth, accelerated urbanization, improving disposable income of residents and the growing demand for housing, China sanitary ware market has seen burgeoning development with the marekt size soaring from RMB44.1 billion in 2007 to RMB94 billion in 2012, an average annual growth rate of 16.3%. Compared with developed countries, China stayed at a low level in terms of the per capita consumption of sanitary ware products. And the sanitary ware market of China is expected to continue the momentum of rapid development, with the targeted marekt scale hittng RMB171.6 billion by 2017, an AAGR of 12.8%.  

In general, sanitary ware falls into ceramic sanitary ware and non-ceramic sanitary ware. In 2012, the penetration rate of sanitary ware in China claimed 45.7%. And the figure is expected to rise steadily, thanks to China’s full-blown urbanization. The estimate shows that the penetration ratio by 2017 will jump to 59.3%, and that the market scale will hit RMB101.8 billion.

 2014017.png

The report highlighs the followings:

20120114.gif Overview of China Sanitary Ware Industry: Development History, Policies & Regulations, Market Scale, Regional Market, Export, Development Outlook, etc.
20120114.gif Analysis on Future Development of Related Industrial Chain: Market Scale and Development Prospect of Housing and Home Decoration Industries and the Like;
20120114.gif China Sanitary Market Segments: Market Scale of Ceramic, Non-Ceramic Sanitary Ware, etc., Segmented Products, and Competition Pattern;
20120114.gif Profile, Finacial Data, Hit Products, Layout of Bases, Technologies, and Latest Development Strategies of 15 Industrial Players Including KOHLER, TOTO, ARROW, DongPeng, HCG, JOYOU and Seagull.

1. Introduction of Sanitary Ware
1.1 Definition
1.2 行業分類
1.3 Standards & Policies

2. 中國衛浴相關產業
2.1 住宅行業
2.2 家裝行業
2.3 Other Market Drivers
2.3.1 Urbanization
2.3.2 Per Capita Disposable Income

3. 中國衛浴市場
3.1 總體市場規模
3.2 Ceramic Sanitary Ware
3.3 行業競爭格局
3.4 出口
3.5 細分市場
3.5.1 市場規模
3.5.2 競爭格局
3.6 Forecast
3.6.1 Overall Market
3.6.2 Segment Market

4 區域市場分析
4.1 總體區域市場格局
4.2 各省市產量
4.2.1 廣東
4.2.2 福建
4.2.3 浙江
4.2.4 其他主要省市

5. 主要衛浴廠商研究
5.1 科勒
5.1.1 Profile
5.1.2 Main Products
5.1.3 競爭優勢
5.2 TOTO
5.2.1 Profile
5.2.2 TOTO中國發展簡史
5.2.3 Financial Data
5.2.4 Revenue Structure
5.2.5 生產基地
5.2.6 Technology Features & Main Products
5.3 箭牌
5.3.1 Profile
5.3.2 Technologies & Products
5.3.3 Production Layout
5.4 LIXIL(美標、INAX)
5.4.1 Profile
5.4.2 Key Financial Data
5.4.3 Revenue Structure
5.4.4 Main Product
5.5 航標
5.5.1 Profile
5.5.2 Key Financial Data
5.5.3 Revenue Structure
5.5.4 Sales Channel
5.5.5 Production Capacity
5.6 法恩莎
5.6.1 Profile
5.6.2 Technologies & Products
5.6.3 Production Layout
5.7 安華
5.7.1 Profile
5.7.2 Technologies & Products
5.7.3 Production Layout
5.8 和成衛?。℉CG)
5.8.1 Profile
5.8.2 Operation
5.8.3 營收構成分析
5.8.4主要產品
5.8.5產銷量
5.9 恒潔衛浴
5.9.1 Profile
5.9.2主要產品
5.10 東鵬
5.10.1 Profile
5.10.2 Key Financial Data
5.10.3 Revenue Breakdown
5.10.4 Main Products
5.10.5 Production Facilities & Expansion Plan
5.10.6 Acquisition of bathroom products business
5.11 鷹衛浴
5.11.1 Profile
5.11.2 Technologies & Products
5.11.3 Production Base
5.12 海鷗衛浴
5.12.1 Profile
5.12.2 Key Financial Data
5.12.3 Revenue Breakdown
5.12.4 產銷、庫存量
5.12.5 成本結構
5.12.6 研發
5.12.7 Production Base
5.13 中宇衛浴
5.13.1 Profile
5.13.2 Key Financial Data
5.13.3 Revenue Breakdown
5.13.4 Historical Margins
5.13.5 Retail Network
5.13.6 Main Product
5.13.7 Strategy
5.14 Appollo
5.14.1 Profile
5.14.2 Main Products
5.14.3 營銷渠道
5.15申鷺達
5.15.1 Profile
5.15.2 Main Products
5.15.3 Production Layout

1. Introduction of Sanitary Ware
1.1 Definition
1.2 Classification of the Industry
1.3 Standards & Policies

2. Sanitary Ware Concerned Industries in China
2.1 Housing Industry
2.2 Home Decoration Industry
2.3 Other Market Drivers
2.3.1 Urbanization
2.3.2 Per Capita Disposable Income

3. China Sanitary Ware Market
3.1 Market Scale
3.2 Ceramic Sanitary Ware
3.3 Competition Pattern
3.4 Export
3.5 Market Segments
3.5.1 Market Scale
3.5.2 Competition Pattern
3.6 Forecast
3.6.1 Overall Market
3.6.2 Segment Market

4. Regional Market
4.1 Regional Market Pattern
4.2 Output by Region
4.2.1 Guangdong
4.2.2 Fujian
4.2.3 Zhejiang
4.2.4 Others

5. Leading Sanitary Ware Producers
5.1 KOHLER
5.1.1 Profile
5.1.2 Main Products
5.1.3 Competitive Edge
5.2 TOTO
5.2.1 Profile
5.2.2 TOTO History in China
5.2.3 Financial Data
5.2.4 Revenue Structure
5.2.5 Production Base
5.2.6 Technology Features & Main Products
5.3 ARROW
5.3.1 Profile
5.3.2 Technologies & Products
5.3.3 Production Layout
5.4 LIXIL (American Standard, INAX)
5.4.1 Profile
5.4.2 Key Financial Data
5.4.3 Revenue Structure
5.4.4 Main Product
5.5 Bolina
5.5.1 Profile
5.5.2 Key Financial Data
5.5.3 Revenue Structure
5.5.4 Sales Channel
5.5.5 Production Capacity
5.6 FAENZA
5.6.1 Profile
5.6.2 Technologies & Products
5.6.3 Production Layout
5.7 Gaoming Annwa Ceramic Sanitary Ware
5.7.1 Profile
5.7.2 Technologies & Products
5.7.3 Production Layout
5.8 HCG
5.8.1 Profile
5.8.2 Operation
5.8.3 Revenue Structure
5.8.4 Hit Products
5.8.5 Output & Sales Volume
5.9 Hegii Sanitary Ware
5.9.1 Profile
5.9.2 Hit Products
5.10 DongPeng
5.10.1 Profile
5.10.2 Key Financial Data
5.10.3 Revenue Breakdown
5.10.4 Main Products
5.10.5 Production Facilities & Expansion Plan
5.10.6 Acquisition of Bathroom Products Business
5.11 YING
5.11.1 Profile
5.11.2 Technologies & Products
5.11.3 Production Base
5.12 Seagull
5.12.1 Profile
5.12.2 Key Financial Data
5.12.3 Revenue Breakdown
5.12.4 Output & Sales Volume, Inventory
5.12.5 Cost Structure
5.12.6 R&D
5.12.7 Production Base
5.13 JOYOU
5.13.1 Profile
5.13.2 Key Financial Data
5.13.3 Revenue Breakdown
5.13.4 Historical Margins
5.13.5 Retail Network
5.13.6 Main Product
5.13.7 Strategy
5.14 Appollo
5.14.1 Profile
5.14.2 Main Products
5.14.3 Marketing Channel
5.15 SUNLOT SHARES
5.15.1 Profile
5.15.2 Main Products
5.15.3 Production Layout

Gross Floor Area of Residential Properties under Construction and Completed in China, 2008-2017(sqm mln)
China Home Decoration and Improvement Market Size,2008-2012(RMB mln)
Urban Population and Urbanization Rate in China, 2008-2017
Per Capita Annual Disposable Income in China, 2008-2017(RMB)
Total Retail Sales of Consumer Goods in China, 2008-2017(RMB mln)
China Sanitary Ware Market Size, 2007-2012(RMB bln)
China Ceramics Sanitary Ware Market Size, 2008-2012(RMB bln)
Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2008-2012
中國衛浴行業主要競爭格局
Market Share of Major Brands in China’s Ceramic Sanitary Ware Market
2007-2013年中國家用陶瓷器皿出口數量(萬噸)
2007-2013年中國家用陶瓷器皿出口數量(萬美元)
2004-2013年中國家用陶瓷器皿月度出口單價(萬美元/噸)
2012年主要衛浴產品細分市場規模(RMB bln)
中國衛浴各細分市場競爭格局
China Sanitary Ware Market Size Forecast, 2012-2017(RMB bln)
China Ceramic Sanitary Ware Market Size Forecast, 2012-2017(RMB bln)
Penetration Rate Forecast of China Ceramics and Non-Ceramic Sanitary Ware, 2012-2017
中國衛浴產業主要產區分布
國際主要衛浴品牌的國內生產布局
2004-2013年廣東省衛生陶瓷產量(件)
2004-2013年福建省衛生陶瓷產量(件)
2004-2013年浙江衛生陶瓷產量(件)
2004-2013年河南衛生陶瓷產量(件)
2004-2013年河北衛生陶瓷產量(件)
2004-2013年湖北衛生陶瓷產量(件)
2004-2013年湖南衛生陶瓷產量(件)
Main Product of Kohler in China
Revenue and Net Income of TOTO, FY2009-2014(JPY bln)
Revenue Structure of TOTO by Business, FY2012
Geographic Revenue Structure of TOTO’s Overseas Housing Equipment Business, FY2012
TOTO中國主要生產,銷售據點分布
Main Product of TOTO in China
箭牌主要衛浴產品列表
Brands Run by LIXIL
Revenue and Net Income of LIXIL, FY2009-2014(JPY mln)
Revenue Structure of LIXIL by Segment, FY2013
Main Product of INAX Brand
Revenue and Net Income of Bolina, 2009-2013(RMB mln)
Revenue Structure of Bolina by Product, 2011-2012
Revenue Structure of Bolina by Channel, 2011-2012
2009-2014年航標衛浴產能、產量以及生產線預測
法恩莎主要衛浴產品列表
安華主要衛浴產品列表
Revenue and Net Income of HCG, 2008-2013(NTB mln)
Revenue and Net Income Forecast of HCG, 2011-2016(RMB mln)
Revenue Breakdown of HCG by Segment, 2012 (NTB mln)
Revenue Breakdown of HCG by Region, 2012 (NTB mln)
和成衛浴主要衛浴產品列表
2011-2012年和成衛浴主要產品產能、產量及產值(只、千新臺幣)
2011-2012年和成衛浴主要產品銷售量及銷售額(只、千新臺幣)
恒潔衛浴主要衛浴產品列表
Revenue and Net Income of Dongpeng, 2010-2013(RMB mln)
Revenue Structure of Dongpeng by Product, 2010-2013
Revenue Structure of Dongpeng by Region, 2010-2013
Main Sanity Ware Product of Ying
Main Production Location of Ying
Revenue and Net Income of Seagull, 2008-2013(RMB mln)
Revenue Structure of Seagull by Product, 2012(RMB mln)
Revenue Structure of Seagull by Region, 2012(RMB mln)
2011-2012年海鷗衛浴主要產品產銷及庫存量
2011-2012年海鷗衛浴主要產品成本結構
2010-2012年海鷗衛浴研發投入
海鷗衛浴主要生產基地及經營網絡
Revenue of Joyou, 2006-2013
EBIT of Joyou, 2006-2013
Revenue Structure of Joyou by Product, 2011-2012
Gross Margin, EBIT Margin and Net Profit Margin of Joyou, 2006-2012
Retail Network of Joyou around China
Main Sanity Ware Product of Joyou
Main Sanity Ware Product of Appollo
Appollo中國主要營銷網絡
Main Sanitary Ware of Sunlot
申鷺達主要生產基地

Gross Floor Area of Residential Properties under Construction and Completed in China, 2008-2017
China Home Decoration and Improvement Market Size,2008-2012
Urban Population and Urbanization Rate in China, 2008-2017
Per Capita Annual Disposable Income in China, 2008-2017
Total Retail Sales of Consumer Goods in China, 2008-2017
China Sanitary Ware Market Size, 2007-2012
China Ceramics Sanitary Ware Market Size, 2008-2012(RMB bln)
Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2008-2012
Competition Pattern of China Sanitary Ware Industry
Market Share of Major Brands in China’s Ceramic Sanitary Ware Market
Export Volume of Houseware Ceramics in China, 2007-2013
Export Value of Houseware Ceramics in China, 2007-2013
Monthly Export Unit Price of Houseware Ceramics in China, 2004-2013
Market Size of Main Sanitary Ware Segemented Products, 2012
Competition in Sanitary Ware Market Segments in China
China Sanitary Ware Market Size, 2012-2017E
China Ceramic Sanitary Ware Market Size, 2012-2017E
Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2012-2017E
Distribution of Main Production Areas of China Sanitary Ware Industry
Domestic Production Layout of Main International Sanitary Ware Brands
Output of Ceramic Sanitary Ware in Guangdong, 2004-2013
Output of Ceramic Sanitary Ware in Fujian, 2004-2013
Output of Ceramic Sanitary Ware in Zhejiang, 2004-2013
Output of Ceramic Sanitary Ware in Henan, 2004-2013
Output of Ceramic Sanitary Ware in Hebei, 2004-2013
Output of Ceramic Sanitary Ware in Hubei 2004-2013
Output of Ceramic Sanitary Ware in Hunan 2004-2013
Main Products of Kohler in China
Revenue and Net Income of TOTO, FY2009-FY2014
Revenue Structure of TOTO by Business, FY2012
Geographic Revenue Structure of TOTO’s Overseas Housing Equipment Business, FY2012
Main Production and Sales Points of TOTO China
Main Products of TOTO in China
Hit Sanitary Ware Products of ARROVV
Brands Run by LIXIL
Revenue and Net Income of LIXIL, FY2009-FY2014
Revenue Structure of LIXIL by Segment, FY2013
Main Products of INAX Brand
Revenue and Net Income of Bolina, 2009-2013
Revenue Structure of Bolina by Product, 2011-2012
Revenue Structure of Bolina by Channel, 2011-2012
Capacity, Output and Production Line of Bolina, 2009-2014E
Hit Sanitary Ware Products of FAENZA
Hit Sanitary Ware Products of Annwa
Revenue and Net Income of HCG, 2008-2013
Revenue and Net Income of HCG, 2011-2016E
Revenue Breakdown of HCG by Segment, 2012
Revenue Breakdown of HCG by Region, 2012
Main Sanitary Ware Products of HCG
Capacity, Output and Output Value of Main Products of HCG, 2011-2012
Sales Volume and Sales Value of Main Products of HCG, 2011-2012
Main Sanitary Ware Products of Hegii Sanitary Ware
Revenue and Net Income of Dongpeng, 2010-2013
Revenue Structure of Dongpeng by Product, 2010-2013
Revenue Structure of Dongpeng by Region, 2010-2013
Main Sanity Ware Product of Ying
Main Production Location of Ying
Revenue and Net Income of Seagull, 2008-2013
Revenue Structure of Seagull by Product, 2012
Revenue Structure of Seagull by Region, 2012
Output & Sales Volume and Inventories of Main Products of Seagull, 2011-2012
Cost Structure of Main Products of Seagull, 2011-2012
R&D Investments of Seagull, 2010-2012
Main Production Bases and Operation Network of Seagull
Revenue of Joyou, 2006-2013
EBIT of Joyou, 2006-2013
Revenue Structure of Joyou by Product, 2011-2012
Gross Margin, EBIT Margin and Net Profit Margin of Joyou, 2006-2012
Retail Network of Joyou around China
Main Sanity Ware Product of Joyou
Main Sanity Ware Product of Appollo
Main Marketing Network of Apollo China
Main Sanitary Ware of Sunlot
Main Production Bases of Sunlot
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