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報告導航:研究報告金融與服務業教育培訓
2014-2017年中國在線教育行業研究報告
字數:5.3萬 頁數:168 圖表數:135
中文電子版:9000元 中文紙版:4500元 中文(電子+紙)版:9500元
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編號:WLQ021 發布日期:2014-09 附件:下載

2013-2014年,中國在線教育吸引了大量資本進入,互聯網企業、線下教育培訓機構、投資公司、創業公司繼續布局在線教育。2014年,中國在線教育行業呈現如下特點:

 

1 在線教育仍然是投資熱點;

 

2013年,中國在線教育行業投資事件51起,其中風險投資事件44起;20141-8月達到54起,僅在20148月這一個月內,中國在線教育行業投資案例(含收購)達10起,投資總額超過10億人民幣。

 

2 教育教學模式進一步完善;

20142月,新東方在線上線了直播課堂頻道;20148月,滬江網推出移動直播課堂“CCTalk”。超級課堂在教學內容上,引入電影電視、文體節目、游戲動漫等元素;教學模式上,采用 “翻轉課堂”(Flipped Classroom)模式。

 

3多媒體信息處理、大數據、可視化、游戲化、商業智能、AR、3D、情景互動等技術與教育產品和服務進一步融合。

 

教學內容上將課程游戲化,通過情景互動等技術激發學生熱情,同時,學習管理系統利用教學過程中收集到的大量數據,通過大數據分析向學員提供互動式教育,為學習者提供隨時隨地、甚至量身定制的學習體驗,跟蹤學習者的學習進度。

 

目前,運用大數據、可視化、商業智能等技術的在線教育企業有超級課堂、滬江網、一起作業網等。20147月,慧科教育旗下IT在線教育平臺“開課吧”與IBM合作,將IBM大數據及分析技術打造成“開課吧”的系列課程。

 

4 教育機構和互聯網企業都大力布局教育開放平臺。

 

開放平臺可以向入駐的課程提供者收取入駐費,課程銷售后還可以參與分成,后續還可以通過增值服務盈利,其盈利前景較好。目前,教育機構、互聯網企業、創業公司等均推出在線教育開放平臺。

 

互聯網企業利用自身流量優勢,相繼推出在線教育開放平臺。如,20137月,阿里推出淘寶同學;20144月,騰訊和網易有道分別推出騰訊課堂和有道教育開放平臺;20148月,百度3000萬美元收購傳課網。目前,為吸引教育機構(老師)入駐,這些平臺暫未收取入駐費或實行交易分成。

 

5移動端也是在線教育企業布局熱點

 

相比于頁面學習,移動端產品融合了趣味性、游戲性,更容易在學習者中流行傳播,更易推廣和抓住用戶。

 

20141月,百度知道推出作業幫APP(學生之間作業問答和話題交流平臺);20149月,作業幫APP更新到3.0版;20145月,阿里推出阿里師生APP(針對幼兒園、小學、初高中階段的家校溝通互動產品);20147月,騰訊通過與新東方成立合資公司布局移動端產品;邢帥教育正在研發全新APP,預計將在2014年底前推出。

 

6 新的商業模式(O2O模式,MOOC模式,老師、學生、家長三方在線互動模式等)不斷出現,但部分企業盈利模式不明。

 

目前,許多教育機構正在布局O2O模式,如20145月,新東方通過百視通IPTV推出“新東方TV學堂”;20146月,滬江網開設在線教育體驗店“滬江網校體驗中心”。對于MOOC模式而言,201310月,清華大學推出“學堂在線”;20144月,上海交通大學旗下的“好大學在線”上線。

 

在線教育企業中,滬江網商業模式及盈利模式較成熟。在商業模式上,滬江網擁有C2C+B2C+B2B2C較完整的商業模式;盈利模式上,其擁有廣告模式、電商模式、網校模式、平臺模式的盈利來源。而一起作業網的商業模式是老師、學生、家長三方在線互動平臺,目前,其所提供的服務全部是免費的,運營資金全靠融資,盈利模式仍在探索中。

 

在線教育_副本.png

 

 

水清木華研究中心《2014-2017年中國在線(網絡)教育行業研究報告》主要包括以下內容:

 

l  在線教育行業概況(包括定義和分類,產業鏈,教育媒介及工具,教學模式,商業模式、盈利模式等)

l  教育行業市場概況(包括相關政策,教育資金投入,教育消費支出,各類學校和學生人數,民辦教育,教育培訓行業市場規模等)

l  在線教育市場(包括市場現狀、全球及中國投融資情況、整體及細分市場規模、發展趨勢等)

l  高等在線教育,K-12在線教育,在線語言培訓及在線職業&技能培訓,企業E-learning等細分市場的市場現狀、商業模式、企業融資情況、市場規模、發展前景等)

l  涉及在線教育的20家企業(包括正保遠程教育、新東方、好未來、超級課堂、滬江網、時代光華等)企業簡介、營收情況、業務構成、在線教育業務、商業及盈利模式、經營策略等)

 


 

The Chinese online education market attracted the inrush of huge capital in 2013-2014, as Internet firms, offline education training institutions, investment companies and startups continued their expansion in online education. In 2014, China online education industry is characterized as follows:

1. Online education is still an investment hot spot.
In 2013, 51 investment events took place in China online education industry, 44 of which were venture investments. And the figure rose to 54 during Jan.-Aug, 2014, 10 of which (including acquisitions) occurred in Aug. 2014 alone, equaling total investment of over RMB 1 billion.

2. Education and teaching models are further improved.
Koolearn’s live classroom channel went online in Feb. 2014; Hujiang.com introduced mobile live classroom “CCTalk” in Aug. 2014; Super Class introduces teaching elements like film & TV, recreation and sports and game & animation, and adopts teaching model of “Flipped Classroom”.

3. Technologies like multimedia-based information processing, big data, visualization, gamification, business intelligence, AR, 3D and situational interaction further integrates with education products and services.
As far as content of courses is concerned, students’ enthusiasm is stimulated by course gamification and situational interaction. Meanwhile, learning management system, through big data analytics with mass data gathered during teaching process, provides learners with interactional education and anytime, anywhere tailored learning experience, and keeps track of their progress.

At present, online education companies employing technologies like big data, visualization and business intelligence include Super Class, Hujiang.com, 17zuoye.com, etc. In Jul. 2014, kaikeba.com, an IT online education platform under Uniquedu, cooperated with IBM, applying IBM’s big data and analytic techniques to develop series courses on the platform.

4. Education institutions and IT companies endeavor to make layout in open education platform.
Open platforms can not only charge tenant fees from course providers, share revenue after the courses are sold, and make profit from value-added services, presenting a bright lucrative prospects. Various education institutions, IT companies and startups have introduced open online education platforms.

By virtue of their web traffic advantage, IT firms have launched open online education platforms in succession. For example, in Jul. 2013, Alibaba introduced its education channel --Taobao Tongxue; In Apr. 2014, Tencent and Netease’s Youdao released Tencent Classroom and Youdao Open Education Platform respectively; In Aug. 2014, Baidu purchased Chuanke.com for USD 30 million. To attract the settlement of education institutions (teachers), these platforms now don’t charge tenant fees, nor share the gains from transactions.

5. Mobile devices capture attention of online education companies.

Compared with page learning, mobile products, integrating interest and gameplay, are easier to become popular among learners, be promoted and grab users.

In Jan. 2014, Baidu Knows introduced the APP named Zuoyebang (a platform for students to discuss schoolwork and exchange views on different topics), which was upgraded to 3.0 version in Sep. 2014; In May, 2014, Alibaba rolled out the APP Shisheng (a product for communication and interaction between parents and kindergartens, primary schools and junior/senior high school); In Jul. 2014, Tencent made layout in mobile product by establishing joint venture with New Oriental; Xingshuai Teach is developing a new APP, which is expected to be launched by the end of 2014.

6. New business models (O2O, MOOC, online interaction among teachers, students and parents) are mushrooming, but some profit models are unclear.

Currently, many education institutions are making layout in O2O, like New Oriental, which launched “New Oriental TV Classroom” though BesTV’s IPTV in May, 2014, and Hujiang, which opened online education experience store “HJ Class Experience Center” in Jun. 2014. With regard to MOOC model, Tsinghua University launched xuetangX.com in Oct. 2013, and CnMooc under Shanghai Jiaotong University went live in Apr. 2014.

Among online education companies, Hujiang has a relatively mature business model and profit model. For the former, Hujiang has a fairly complete business model covering C2C+B2C+B2B2C, and for the latter, it earns profits from advertisement, E-commerce, online class and platform. By contrast, 17zuoye, an online platform for interaction and communications among teachers, students and parents, now provides all services for free, with working capital coming from financing and profit model being explored.

在線教育 英文_副本.png


China Online Education Industry Report, 2014-2017 by ResearchInChina focuses on the following:
20120114.gifOverview of online education industry (covering definition, classification, industrial chain, educational media and tools, teaching/business/profit models);
20120114.gifOverview of education market (embracing relevant policies, education funds investment, education expenditure, number of schools and students, non-governmental education and market size of education training industry);
20120114.gifOnline education market (including market status quo, global and China’s investment and financing, size of overall and market segments, development trends)
20120114.gifStatus quo, business model, enterprise financing, size and development prospects of market segments like online higher education, K-12 online education, online language training, online vocational & skill training, enterprise E-learning;
20120114.gifProfile, revenue, business structure, online education business, business & profit models and business strategies of 20 online education companies (including China Distance Education, New Oriental, Tomorrow Advancing Life, Super Class, Hujiang, TBC, etc.)

第一章 在線教育行業概況

1.1 定義和分類

1.1.1 定義

1.1.2 分類

1.2 產業鏈

1.3 教育媒介及工具

1.3.1 教育媒介

1.3.2 教育工具

1.4 教學模式

1.4.1 錄播

1.4.2 直播

1.4.3 “翻轉課堂”(Flipped Classroom

1.5 平臺模式

1.5.1 教學平臺概述

1.5.2 B2C模式

1.5.3 C2C 模式

1.5.4 O2O模式

1.5.5 MOOC模式

1.5.6 開放平臺模式

1.5.7 老師、學生、家長三方在線互動平臺

1.6 盈利模式

 

第二章 教育行業概況

2.1 相關政策

2.2教育資金投入

2.3 教育消費支出

2.4 各類學校及學生發展情況

2.5 民辦教育

2.6 教育培訓行業市場規模

 

第三章 在線教育市場

3.1 市場現狀

3.2 在線教育投資

3.2.1 全球在線教育投資

3.2.2 中國在線教育投資

3.3 市場規模

3.3.1 網民規模

3.3.2 在線教育整體市場規模

3.3.3 細分市場規模

3.4 發展趨勢

 

第四章 在線高等教育

4.1 美國在線高等教育

4.1.1 營利性大學

4.1.2 MOOC商業模式和盈利模式

4.2中國高等網絡學院

4.3 遠程教育公共服務體系

4.3.1 概況

4.3.2主要任務

4.3.3 主要企業

4.4 市場規模

 

第五章 K-12在線教育

5.1 學前在線教育

5.1.1 概況

5.1.2 育兒類網站

5.1.3 在線少兒英語培訓

5.2 中小學在線教育

5.2.1 市場現狀

5.2.2 商業模式

5.3 市場規模

5.3.1 K-12教育市場規模

5.3.2 K-12在線教育市場規模

5.4 發展前景

 

第六章 在線語言培訓及職業&技能培訓

6.1 在線語言培訓

6.1.1 市場現狀

6.1.2 市場規模

6.2 在線職業&技能培訓

6.2.1 概況

6.2.2 市場規模

6.3 發展前景

 

第七章 企業E-learning

7.1 市場現狀

7.1.1 概況

7.1.2 競爭格局

7.2 企業E-learning模式

7.2.1 企業E-learning優勢

7.2.2 服務模式

7.2.3 供應商及費用

7.3 市場規模

7.4 發展前景

 

第八章 在線教育行業主要企業

8.1 正保遠程教育控股有限公司

8.1.1 公司簡介

8.1.2 經營情況

8.1.3 營收構成

8.1.4 學員情況

8.1.5 商業模式

8.1.6 盈利模式

8.1.7 正保遠程教育開放平臺

8.1.8 經營戰略

8.2 弘成教育集團

8.2.1 公司簡介

8.2.2 經營情況

8.2.3 營收構成

8.2.4 毛利率

8.2.5 網點及學員情況

8.2.6 業務構成

8.2.7 經營模式與策略

8.2.8 最新動態

8.3 新東方教育科技集團

8.3.1 公司簡介

8.3.2 經營情況

8.3.3 營收構成

8.3.4 學習中心及學生

8.3.5 新東方在線

8.3.6 在線教育業務發展戰略

8.4 好未來教育集團有限公司

8.4.1 公司簡介

8.4.2 經營情況

8.4.3學生人數

8.4.4 業務構成

8.4.5 學而思網校

8.4.6 發展戰略

8.5 ATA公司

8.5.1 公司簡介

8.5.2 經營情況

8.5.3 營收構成

8.5.4 經營模式與策略

8.5.5 與新東方成立在線教育公司

8.6 中國教育集團

8.6.1 公司簡介

8.6.2 經營情況

8.6.3 營收構成

8.6.4 毛利率

8.7 中國網絡教育集團有限公司

8.7.1 公司簡介

8.7.2 經營情況

8.8深圳市方直科技股份有限公司

8.8.1 公司簡介

8.8.2 經營情況

8.8.3 營收構成

8.8.4 毛利率

8.8.5 前五大客戶

8.8.6 經營策略

8.9 歡聚時代科技有限公司

8.9.1 公司簡介

8.9.2 經營情況

8.9.3 營收構成

8.9.4 用戶人數

8.9.5 YY教育

8.9.6 100教育

8.10 邢帥教育

8.10.1 簡介

8.10.2 開設課程

8.10.3 教學模式

8.10.4 營銷模式

8.10.5 學生規模

8.10.6 融資及營收

8.11 百度傳課

8.11.1 簡介

8.11.2 融資情況

8.11.3 主要產品和服務

8.11.4 商業模式

8.11.5 盈利模式

8.12 淘寶同學

8.12.1 簡介

8.12.2 商業模式

8.12.3 銷售額

8.13 騰訊課堂

8.13.1簡介

8.13.2 商業模式

8.13.3 競爭優勢

8.14 超級課堂

8.14.1 公司簡介

8.14.2 教學模式

8.14.3 課程練習系統

8.14.4 學習統計系統

8.14.5 融資及營收

8.15 滬江網

8.15.1 公司簡介

8.15.2 融資情況

8.15.3 商業模式

8.15.4 盈利模式

8.15.5 營業收入

8.15.6 OCS3.0在線教學系統

8.15.7 布局O2O 設立在線教育體驗店

8.16 一起作業網

8.16.1 簡介

8.16.2 融資情況

8.16.3 商業模式

8.16.4 盈利模式

8.17 VIPABC

8.17.1 簡介

8.17.2 商業模式

8.18 樂知少兒英語

8.18.1 公司簡介

8.18.2 教學模式

8.18.3 課程設置

8.18.4 價格

8.19 奧鵬教育

8.19.1 公司簡介

8.19.2 與院校合作模式

8.19.3 為學生服務模式

8.19.4 合作院校

8.19.5 布局非學歷教育

8.20 時代光華

8.20.1 公司簡介

8.20.2 業務構成

8.20.3 企業E-learning業務

8.20.4 產品及收費

8.20.5 E-learning主要客戶

 

 

1. Overview of Online Education Industry
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Industrial Chain
1.3 Educational Media and Tools
1.3.1 Educational Media
1.3.2 Educational Tools
1.4 Teaching Model
1.4.1 Recorded
1.4.2 Live
1.4.3 Flipped Classroom
1.5 Platform
1.5.1 Overview of Teaching Platform
1.5.2 B2C
1.5.3 C2C
1.5.4 O2O
1.5.5 MOOC
1.5.6 Open Platform
1.5.7 Teacher-Student-Parent Online Interaction and Communications Platform
1.6 Profit Model

2. Overview of Education Industry
2.1 Relevant Policies
2.2 Education Fund Investment
2.3 Education Spending
2.4 Development of Schools and Students
2.5 Private Education
2.6 Market Size of Education and Training Industry

3. Online Education Market
3.1 Status Quo
3.2 Online Education Investment
3.2.1 Global
3.2.2 China
3.3 Market Size
3.3.1 Netizen
3.3.2 Overall Education Market
3.3.3 Market Segments
3.4 Development Trends

4. Online Higher Education
4.1 American Online Higher Education
4.1.1 For-profit Colleges
4.1.2 Business Model and Profit Model of MOOC
4.2 Chinese Higher Networking Academy
4.3 Public Service System for Distance Education
4.3.1 Overview
4.3.2 Main Tasks
4.3.3 Major Companies
4.4 Market Size
4.4.1 Number of Students
4.4.2 Market Size of Online Higher Education

5. K-12 Online Education
5.1 Preschool Online Education
5.1.1 Overview
5.1.2 Parenting Websites
5.1.3 Online Children English Training
5.2 Online Primary and Secondary Education
5.2.1 Market Status Quo
5.2.2 Business Model
5.3 Market Size
5.3.1 K-12 Education
5.3.2 K-12 Online Education
5.4 Development Prospects

6. Online Language Training and Vocational & Skill Training
6.1 Online Language Training
6.1.1 Market Status Quo
6.1.2 Market Size
6.2 Online Vocational & Skill Training
6.2.1 Overview
6.2.2 Market Size
6.3 Development Prospects

7. Enterprise E-learning
7.1 Market Status Quo
7.1.1 Overview
7.1.2 Competitive Landscape
7.2 Enterprise E-Learning Model
7.2.1 Enterprise E-Learning Advantages
7.2.2 Service Model
7.2.3 Suppliers and Charges
7.3 Market Size
7.4 Development Prospects

8. Major Companies in Online Education Industry
8.1 China Distance Education Holdings Ltd.
8.1.1 Profile
8.1.2 Operation
8.1.3 Revenue Structure
8.1.4 Number of Students
8.1.5 Business Model
8.1.6 Profit Model
8.1.7 Open Platform
8.1.8 Business Strategy
8.2 ChinaEdu Corporation
8.2.1 Profile
8.2.2 Operation
8.2.3 Revenue Structure
8.2.4 Gross Margin
8.2.5 Outlets and Trainees
8.2.6 Business Structure
8.2.7 Business Model and Strategy
8.2.8 Latest News
8.3 New Oriental Education & Technology Group, Inc.
8.3.1 Profile
8.3.2 Operation
8.3.3 Revenue Structure
8.3.4 Learning Center and Students
8.3.5 Koolearn
8.3.6 Development Strategy for Online Education Business
8.4 TAL Education Group
8.4.1 Profile
8.4.2 Operation
8.4.3 Number of Students
8.4.4 Business Structure
8.4.5 Xueersi.com
8.4.6 Development Strategy
8.5 ATA
8.5.1 Profile
8.5.2 Operation
8.5.3 Revenue Structure
8.5.4 Operation Model and Strategy
8.5.5 Online Education Company Co-established with New Oriental
8.6 China Education Alliance Inc.
8.6.1 Profile
8.6.2 Operation
8.6.3 Revenue Structure
8.6.4 Gross Margin
8.7 China E-learning Group Ltd.
8.7.1 Profile
8.7.2 Operation
8.8 Shenzhen Kingsun Science & Technology Co., Ltd.
8.8.1 Profile
8.8.2 Operation
8.8.3 Revenue Structure
8.8.4 Gross Margin
8.8.5 Top 5 Clients
8.8.6 Business Strategy
8.9 YY Inc.
8.9.1 Profile
8.9.2 Operation
8.9.3 Revenue Structure
8.9.4 Number of Users
8.9.5 YY Education
8.9.6 100 Education
8.10 Xingshuai Teach
8.10.1 Profile
8.10.2 Courses
8.10.3 Teaching Model
8.10.4 Marketing Model
8.10.5 Students
8.10.6 Financing and Revenue
8.11 Baidu Chuanke
8.11.1 Profile
8.11.2 Financing
8.11.3 Main Products and Services
8.11.4 Business Model
8.11.5 Profit Model
8.12 Taobao Tongxue
8.12.1 Profile
8.12.2 Business Model
8.12.3 Sales
8.13 Tencent Classroom
8.13.1 Profile
8.13.2 Business Model
8.13.3 Competitive Advantage
8.14 Super Class
8.14.1 Profile
8.14.2 Teaching Model
8.14.3 Course Exercise System
8.14.4 Learning Statistical System
8.14.5 Financing and Revenue
8.15 Hujiang
8.15.1 Profile
8.15.2 Financing
8.15.3 Business Model
8.15.4 Profit Model
8.15.5 Revenue
8.15.6 OCS3.0 Online Teaching System
8.15.7 Making Layout in O2O; Setting up Online Education Experience Store
8.16 17zuoye
8.16.1 Profile
8.16.2 Financing
8.16.3 Business Model
8.16.4 Profit Model
8.17 VIPABC
8.17.1 Profile
8.17.2 Business Model
8.18 Hiknow English
8.18.1 Profile
8.18.2 Teaching Model
8.18.3 Course
8.18.4 Prices
8.19 Open Edutainment
8.19.1 Profile
8.19.2 Cooperation Model with Colleges
8.19.3 Model of Serving Students
8.19.4 Partner Colleges
8.19.5 Layout in Non-academic Education
8.20 Times Bright China
8.20.1 Profile
8.20.2 Business Structure
8.20.3 Enterprise E-learning Business
8.20.4 Products and Prices
8.20.5 Major E-learning Clients

表:在線教育細分市場
圖:在線教育產業鏈
圖:中國在線教育產業鏈上主要參與方
表:中國在線教育工具分類
表:在線教育盈利模式及代表企業
表:2010-2014年中國與在線教育行業相關政策
圖:2003-2013年中國教育資金總投入及同比增長
圖:2003-2013年中國教育行業城鎮固定資產投資及同比增長
圖:2003-2013年城鎮居民人均年度教育消費支出
圖:2008-2013年中國各類學校數量
圖:2008-2013年中國各類學校在校生人數
表:2008-2013年中國民辦教育學校和培訓機構的數量
表:2008-2013年中國民辦教育學校在校生人數
圖:教育培訓行業結構
圖:2008-2017年中國教育行業市場規模
圖:2013-2014年全球在線教育行業投資案例數及投資額(分季度)
圖:2013-2014年全球在線教育行業投資案例構成(分國家)
圖:2013-2014年全球在線教育細分行業投資案例數及投資額
圖:2013年中國和美國在線教育細分行業投資案例對比
表:2013年全球在線教育投資額Top10案例
圖:2014上半年全球在線技能培訓行業投資案例數及投資額(分領域)
圖:2014上半年全球在線教育配套服務行業投資案例數及投資額(分領域)
圖:2014上半年全球在線基礎教育行業投資案例數及投資額(分領域)
圖:2013年中國在線教育風險投資案例構成
表:2014年中國在線教育投資案例
圖:2007-2014年中國網民數量及互聯網普及率
圖:2007-2014年中國手機網民數量及其在網民中占比
圖:2008-2017年中國在線教育用戶數量及同比增長
圖:2008-2017年中國在線教育市場規模及同比增長
圖:2008-2017年中國在線教育在教育培訓行業滲透率
圖:2008-2017年中國在線教育細分行業市場規模
圖:2009-2017年中國在線教育細分行業市場規模增速
圖:MOOC商業模式
表:美國代表性的MOOC平臺提供商盈利模式
表:2014年中國可以開展在線高等教育招生的高校
表:中國遠程教育公共服務體系主要企業比較
圖:2008-2017年中國在線高等教育市場規模及同比增長
圖:2008-2017年中國在線高等教育市場規模在在線教育市場規模中占比
圖:2008-2013年中國在園幼兒人數及同比增長
表:中國主要育兒類網站
表:中國主要在線少兒英語培訓機構
圖:2008-2013年中國中小學在校生人數
表:中小學在線教育商業模式及代表網站
圖:2008-2017年中國K-12教育市場規模及同比增長
表:2013年中國K-12教育訓收入Top10企業及其市場份額
圖:2008-2017年中國K-12在線教育市場規模及同比增長
圖:2008-2017年中國K-12在線教育市場規模在在線教育及K-12教育中占比
圖:2008-2013年中國出國留學人數及同比增長
圖:2008-2017年中國語言培訓市場規模及同比增長
圖:2008-2017年中國在線語言培訓市場規模及同比增長
圖:2008-2017年中國在線語言培訓市場規模在在線教育市場及語言培訓市場占比
圖:2008-2017年中國在線職業&技能培訓市場規模及同比增長
圖:2008-2017年中國職業技能培訓市場規模在在線教育市場規模中占比
表:企業傳統培訓與E-learning特點比較
表:企業E-learning的服務模式
表:全球及中國主要企業E-learning管理系統供應商
表:企業E-learning學習平臺及課件費用
圖:2008-2017年中國企業E-learning市場規模及同比增長
表:2013-2020中國企業E-learning市場規模測算
圖:2009-2014財年正保遠程教育營業收入及同比增長
圖:2009-2014財年正保遠程教育凈利潤及同比增長
圖:2009-2014財年正保遠程教育凈利率
圖:2009-2014財年正保遠程教育營收構成(分財季)
表:2009-2014財年正保遠程教育營收構成(分業務和財季)
表:2013財年正保遠程教育在線教育業務收入構成(分課程)
圖:2009-2014財年正保遠程教育課程總錄取人數及人均消費
圖:2009-2014財年正保遠程教育課程錄取人數(分季度)
圖:正保遠程教育業務構成
圖:正保遠程教育課程形式
圖:正保遠程教育學員課程費支付方式
圖:2014-2017年正保遠程教育營業收入及同比增長
圖:2009-2013年弘成教育營業收入及同比增長
圖:2009-2013年弘成教育凈利潤及同比增長
圖:2009-2013年弘成教育凈利率
圖:2008-2012年弘成教育營業收入(分季度)
表:2009-2013年弘成教育營收構成(分業務和季度)
圖:2009-2013年弘成教育毛利率(分業務)
圖:2007-2013年弘成教育學習中心數
圖:2009-2013年弘成教育在線學位項目學生人數(分季度)
表:弘成教育業務構成
圖:2014-2017年弘成教育營業收入及同比增長
圖:2009-2014財年新東方營業收入及同比增長
圖:2009-2014財年新東方凈利潤及同比增長
圖:2009-2014財年新東方凈利潤率
圖:2009-2014財年新東方營業收入(分季度)
圖:2009-2014財年新東方營業收入(分業務和季度)
圖:2009-2014財年新東方學校及學習中心數(分財季)
圖:2009-2014財年新東方語言培訓和考試輔導課程注冊學生數(分財季)
圖:2011-2017財年新東方在線業務收入及同比增長
圖:2009-2015財年好未來教育營業收入及同比增長
圖:2009-2015財年好未來教育凈利潤及同比增長
圖:2009-2015財年好未來教育凈利率
圖:2009-2015財年好未來教育招生人數,同比增長及平均銷售價格
圖:2011-2018財年學而思網校營業收入及同比增長
圖:2013-2014年好未來在線教育投資及收購案例
圖:2009-2015財年ATA營業收入及同比增長
圖:2009-2015財年ATA凈利潤及同比增長
圖:2009-2015財年ATA毛利率(分財季)
圖:2009-2015財年ATA凈利率
圖:2009-2015財年ATA營業收入(分財季)
表:2009-2014財年ATA營收構成(分業務)
圖:2009-2015財年ATA設立的考試場次
圖:2015-2018財年ATA營業收入及同比增長
圖:2009-2013年中國教育集團營業收入及同比增長
圖:2009-2013年中國教育集團凈利潤及同比增長
圖:2009-2013年中國教育集團凈利率
圖:2009-2013年中國教育集團營收構成(分業務)
圖:2009-2013年中國教育集團毛利率(分業務)
圖:2009-2014年中國網絡教育集團營業收入及同比增長
圖:2009-2014年中國網絡教育集團凈利潤
圖:2009-2014年方直科技營業收入及同比增長
圖:2009-2014年方直科技凈利潤及同比增長
圖:2009-2014年方直科技凈利率
圖:2009-2014年方直科技營業收入(分產品)
圖:2009-2014年方直科技營業收入(分區域)
圖:2009-2014年方直科技毛利率(分產品)
表:2012-2014年方直科技毛利率(分區域)
表:2013-2014年方直科技來自前五大客戶的銷售收入及占比
圖:2009-2014年歡聚時代營業收入及同比增長
圖:2009-2014年歡聚時代凈利潤及同比增長
圖:2009-2014年歡聚時代凈利率
圖:2009-2014年歡聚時代營收構成(分業務)
圖:2011-2013年歡聚時代各業務付費用戶人數
圖:2011-2014年傳課網獲得的投資
圖:2013年淘寶同學銷售額構成(分產品)
圖:2013年淘寶同學人均消費(分產品)
圖:超級課堂教學模式流程
表:2011-2014年一起作業網獲融資情況
表:樂知英語課程設置級別及目標
表:樂知英語課程收費價格
表:奧鵬教育部分合作院校及其收費情況
圖:時代光華業務構成
表:時代光華E-learning在線培訓管理平臺收費
表:時代光華商學院公開課學習年卡價格
圖:時代光華部分主要客戶

Online Education Market Segments
Online Education Industry Chain
Major Participants in China’s Online Education Industry Chain
Classification of Online Educational Tools in China
Online Education Profit Model and Typical Companies
Policies Concerning Online Education Industry in China, 2010-2014
China’s Total Educational Finance Investment and YoY Growth, 2003-2013
China’s Urban Fixed Investment in Education Industry and YoY Growth, 2003-2013
Annual Per Capita Education Spending of Urban Resident, 2003-2013
Number of Schools in China by Type, 2008-2013
Admission of Schools in China by Type, 2008-2013
Enrollment of Schools in China by Type, 2008-2013
Graduates of Schools in China by Type, 2008-2013
Number of Private Schools and Training Institutions in China, 2008-2013
Enrollment of Private Schools in China, 2008-2013
Structure of Education and Training Industry
Market Size of Education Industry in China, 2008-2017E
Investment Cases and Investment of Global Online Education Industry (by Quarter), 2013-2014
Investment Cases Structure of Global Online Education Industry (by Country), 2013-2014
Investment Cases and Investment of Global Online Education Industry Segments, 2013-2014
Comparison of Investment Cases in Online Education Industry Segments in China and United States, 2013
Top 10 Cases of Global Online Education Industry (by Investment), 2013
Number of Investment Cases and Investment of Global Online Skill Training Industry (by Field), 2014 H1
Number of Investment Cases and Investment of Global Online Education Supporting Service Industry (by Field), 2014 H1
Number of Investment Cases and Investment of Global Online Basic Education Industry (by Field), 2014 H1
Risk Investment Cases Structure of Online Education in China, 2013
Online Education Risk Investment Cases in China, 2014
Number of Netizens and Internet Penetration in China, 2007-2014
Number of Netizens on Mobile Phones and % of Total Netizens, 2007-2014
Online Education Users and YoY Growth in China, 2008-2017E
Online Education Market Size and YoY Growth in China, 2008-2017E
Penetration of Online Education/Training in China, 2008-2017E
Market Size of Online Education Industry Segments in China, 2008-2017E
Growth Rate in Market Size of Online Education Industry Segments in China, 2009-2017E
Business Model of MOOC
Profit Model of Typical American MOOC Platform Providers
Colleges and Universities Eligible for Online Higher Education Enrollment, 2014
Comparison of Main Companies in Public Service System for Distance Education in China
Admission,Enrollment,and Graduates of China's Online Higher Education Schools ,2008-2017E
Online Higher Education Market Size and YoY Growth Rate in China, 2008-2017E
Proportion of Online Higher Education to Online Education Market Size, 2008-2017E
Number of Children in Kindergarten and YoY Growth, 2008-2013
Main Parenting Websites in China
Main Children English Training Institutions in China
Number of Primary and Secondary School Students in China, 2008-2013
Business Model of Online Education for Primary and Secondary Schools and Typical Websites
K-12 Education Market Size and YoY Growth in China, 2008-2017E
Top10 Companies in China’s K-12 Education/Training Industry (by Revenue) and Their Market Shares, 2013
K-12 Online Education Market Size and YoY Growth in China, 2008-2017E
Proportion of K-12 Online Education to Online Education/K-12 Education Market Size, 2008-2017E
Number of Chinese Students Studying Overseas and YoY Growth, 2008-2013
Language Training Market Size and YoY Growth in China, 2008-2017E
Online Language Training Market Size and YoY Growth in China, 2008-2017E
Proportion of Online Language Training to Online Education/Language Training Market Size, 2008-2017E
Online Vocational & Skill Training Market Size and YoY Growth in China, 2008-2017E
Proportion of Vocational & Skill Training to Online Education Market Size, 2008-2017E
Comparison between Features of Traditional Enterprise Training and E-learning
Service Model of Enterprise E-learning
Major Global and Chinese Enterprise E-learning Management System Providers
Enterprise E-learning Platforms and Courseware Prices
Enterprise E-learning Market Size and YoY Growth in China, 2008-2017E
Enterprise E-learning Market Size in China, 2013-2020E
Revenue and YoY Growth of China Distance Education, FY2009-FY2014
Net Income and YoY Growth of China Distance Education, FY2009-FY2014
Net Profit Margin of China Distance Education, FY2009-FY2014
Revenue Structure of China Distance Education (by Financial Quarter), FY2009-FY2014
Revenue Structure of China Distance Education (by Business and Financial Quarter), FY2009-FY2014
Revenue Structure of China Distance Education's Online Education Business (by Course), FY2013
Total Enrollment and Per Capita Consumption of China Distance Education's Courses, FY2009-FY2014
Enrollment Breakdown of China Distance Education's Courses (by Quarter), FY2009-FY2014
Business Structure of China Distance Education
Course Forms of China Distance Education
Mode of Payment for China Distance Education's Courses
Revenue and YoY Growth of China Distance Education, FY2014-FY2017E
Revenue and YoY Growth of ChinaEdu, 2009-2013
Net Income and YoY Growth of ChinaEdu, 2009-2013
Net Profit Margin of ChinaEdu, 2009-2013
Revenue Breakdown of ChinaEdu (by Quarter), 2008-2012
Revenue Structure of ChinaEdu (by Business and Quarter), 2009-2013
Gross Margin of ChinaEdu (by Business), 2009-2013
Number of ChinaEdu’s Learning Centers, 2007-2013
Students of ChinaEdu’s Online Degree Program (by Quarter), 2009-2013
Business Structure of ChinaEdu
Revenue and YoY Growth of ChinaEdu, 2014-2017E
Revenue and YoY Growth of New Oriental Education & Technology, FY2009-FY2014
Net Income and YoY Growth of New Oriental Education & Technology, FY2009-FY2014
Net Profit Margin of New Oriental Education & Technology, FY2009-FY2014
Revenue Breakdown of New Oriental Education & Technology (by Quarter), FY2009-FY2014
Revenue Structure of New Oriental Education & Technology (by Business and Quarter), FY2009-FY2014
Number of New Oriental Education & Technology’s Schools and Learning Centers (by Financial Quarter), 2009-2014
Number of Enrolled Students for Language and Exam Training Courses of New Oriental Education & Technology (by Financial Quarter), 2009-2014
Revenue and YoY Growth of New Oriental Education & Technology's Online Education Business, FY2011-FY2017E
Revenue and YoY Growth of TAL Education Group, FY2009-FY2015
Net Income and YoY Growth of TAL Education Group, FY2009-FY2015
Net Profit Margin of TAL Education Group, FY2009-FY2015
Enrollment, YoY Growth and Average Selling Prices of TAL Education Group, FY2009-FY2015
Revenue and YoY Growth of Xueersi.com, FY2011-FY2018E
Online Education Investment and Acquisition Cases of TAL Education Group, 2013-2014
Revenue and YoY Growth of ATA, FY2009-FY2015
Net Income and YoY Growth of ATA, FY2009-FY2015
Gross Margin of ATA (by Financial Quarter), FY2009-FY2015
Net Profit Margin of ATA, FY2009-FY2015
Revenue Breakdown of ATA (by Financial Quarter), FY2009-FY2015
Revenue Structure of ATA (by Business), FY2009-FY2014
Number of Tests of ATA, FY2009- FY2015
Revenue and YoY Growth of ATA, FY2015-FY2018E
Revenue and YoY Growth of China Education Alliance, 2009-2013
Net Income and YoY Growth of China Education Alliance, 2009-2013
Net Profit Margin of China Education Alliance, 2009-2013
Revenue Structure of China Education Alliance (by Business), 2009-2013
Gross Margin of China Education Alliance (by Business), 2009-2013
Revenue and YoY Growth of China E-learning, 2009-2014
Net Income of China E-learning, 2009-2014
Revenue and YoY Growth of Shenzhen Kingsun Science & Technology, 2009-2014
Net Income and YoY Growth of Shenzhen Kingsun Science & Technology, 2009-2014
Net Profit Margin of Shenzhen Kingsun Science & Technology, 2009-2014
Revenue Breakdown of Shenzhen Kingsun Science & Technology (by Product), 2009-2014
Revenue Breakdown of Shenzhen Kingsun Science & Technology (by Region), 2009-2014
Gross Margin of Shenzhen Kingsun Science & Technology (by Product), 2009-2014
Gross Margin of Shenzhen Kingsun Science & Technology (by Region), 2012-2014
Revenue of Shenzhen Kingsun Science & Technology from Top 5 Clients and % of Total Revenue, 2013-2014
Revenue and YoY Growth of YY, 2009-2014
Net Income and YoY Growth of YY, 2009-2014
Net Profit Margin of YY, 2009-2014
Revenue Structure of YY (by Business), 2009-2014
Number of Paid Users of YY (by Business), 2011-2013
Investments Received by Chuanke.com, 2011-2014
Sales Structure of Taobao Tongxue (by Product), 2013
Per Capita Consumption of Users on Taobao Tongxue (by Product), 2013
Teaching Model and Process of Super Class
Financings Received by 17zuoye.com, 2011-2014
Course Levels and Objectives of Hiknow English
Course Fees of Hiknow English
Partial Partner Colleges and Fees of Open Edutainment
Business Structure of Times Bright China
Charge for Times Bright China E-learning Online Training Management Platform
Annual Card Price for OpenClass of Times Bright China’s Business School
Major Clients of Times Bright China
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